TARGETED & EFFECTIVE

Amongst other things, it’s a pay-to-play world. And we advise against those who promise fast, off-the-charts organic growth. Achieving results within the right target demographic for you means a blend of both organic and paid activities across a multitude of platforms including Google, Facebook, Instagram, LinkedIn, and Twitter. Just to name a few.

Whether you’re looking to boost your social media presence, increase content consumption on your website, or have a variety of goals, we’ll work together to hone in on the best course of action that maximizes your ad spend where it makes the most sense. That might include a mixture of search, display, social media, and newsletter advertising, but ultimately depends on your customized program.

Advertising is one piece of the puzzle. Don’t forget about social media.

 
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CAMPAIGN STRATEGY

The where, what, and why of your advertising program. Working from your goals, we’ll build a campaign plan that incorporates the platforms, the suggested ad creative, cadence, spend, and target audience. Just to name a few deliverables.

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AUDIENCE RESEARCH

The best results start from targeting the right people. Every audience group is researched and developed based on the demographic that you are trying to reach.

No shots in the dark.

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creative ideation

Are you building campaigns with the specific advertising platform in mind? Developing assets to the ideal dimensions? Focusing on what audience will respond to what creative?

Let us help with that.

 
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SPEND ALLOCATIONS

Where to spend. How much to spend. Deep dive research into audience traffic and behavior will provide a starting point for your campaign and make sure you get off on the right foot.

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ad set up & optimization

Plan, audience, creative assets. Check, check, check. We’ll also handle the heavy lifting when it comes to designing the ad campaigns (both art and strategy is involved).

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METRICS & INSIGHTS

You’ll see this a lot here. We’re big on making sure that we have the numbers to back up our recommendations. So you know what we’re doing and why. And more importantly, that it works.