changing the way you read
How do you make a book stand out in a sea of thousands?
Simon & Schuster, Inc., a global leader in book publishing, serves consumers worldwide and is an operation of the CBS Corporation, one of the world’s premier media companies.
With more than 2,000 books published annually, Simon & Schuster was looking for a way to consistently bring awareness to their ever-growing list of titles and authors. And convert that awareness to sales.
This is where we entered the story.
building the program
We worked with the Simon & Schuster corporate team across several initiatives to hone in on and develop key, book-buying target audiences with the goal of increasing follower reach and driving book sales.
Our team engineered full programs and customized processes from the ground up. Social media, newsletter deployment, content creation…each aspect was carefully and strategically nurtured.
We streamlined social media posting to make it efficient and impactful. And, because we don’t publish social posts for publishing’s sake (like some other agencies), each update was created to tie back to a specific business goal or campaign initiative. That way team members were able to spend less time on social media while driving higher engagement.
Newsletter deployment, and all content creation, went through the ringer of our rigorous analytical process. Once we developed actionable insights based on past performances, we used those findings to created hyper-targeted assets that engaged current audiences and attracted new followers.
making an impact
The results of our efforts and partnership speak for themselves: we increased newsletter open and click through rates by double digits; we grew a captivated audience through social media by utilizing Facebook Groups and live video; advertising spends became 5 to 10 times more effective; audiences were truly interacting with content and, because of it, buying books.